digital marketing for makeup artists


running a business is hard work

for real though…

It’s amazing. And one of the most rewarding experiences ever. But It’s hard work.

When you’re running a small business, everything depends on you.

You’re responsible for:

Day-to-day operations

Customer support



Purchasing your supplies

Actually performing your services

and the list goes on!

We’ve all heard the statics on the failure rate of small businesses, and it’s no wonder.

With everything you have on your plate, it’s easy to feel like your business consumes you 24/7. Like there’s always something that needs your attention and you never get a break.

That’s how I felt once upon a time too.

But it definitely wasn’t how I wanted to keep running my business.

How about you?

luckily, there’s a better way!

You see, I don’t just help makeup artists crush their marketing.

I help them ditch the “hustle & grind” with time-saving business strategies that take them from an employee who’s being run by their business, to a CEO who’s running their business.



Great Strategy

Great Copy

Great Design

And they are the foundation of everything I teach and every service I offer.

but Let me introduce you to the piece de resistance…

systems + automation

I say this all the time…

Marketing is the lifeblood of your business.

It’s how you get clients in the door (and without clients, you don’t have a business. Amiright?!?!).

But, systems and automation are what save you from burnout.

Especially when you’re running a one (wo)man show.

the great news is…

Marketing + Automation Go Together Like:

(choose the one you love best)

This is what sets me apart from most other marketers

I don’t just get new clients in your door.

I help you implement systems and automate tasks so that your business runs like a well-oiled machine – allowing you to handle all those new clients with ease.

P.S. If you loved all of those choices (and caught my Step Brothers reference), you are my kind of people – and we definitely should work together!

Step Brothers gif. Did we just become best friends?

what i do here

Ready to put marketing and automation to work for you and become the Badass Beauty Boss you were meant to be?

here’s some of the services I offer…

branding + website design

Need branding and a website that shines as brightly as your personality does?


I want your business to be the first one potential clients find when they search online for a makeup artist. This is how it happens!

social media management

Are your social media accounts turning fans and followers into paying clients? It should be.

sales funnel strategy + design

My personal favorite…It’s how we automate your sales process and give you back some time and freedom.

marketing strategy

Find and deploy the right marketing strategies for you and your business (because what works for some, doesn’t work for all).

conversion copy

Text that makes your potential clients feel like you’re reading their mind and persuades them to say yes to your offer.

tech setup

Getting all the tech pieces of your online marketing to work together can be super frustrating. I’m here to help.

course creation

Let’s expand your reach past your local area and position you as the expert you are with your own online course.

ready to work together?

HERE’S how to get started

I currently offer 3 ways for us to work together.

Take a look around and decide which option is the best fit for where you’re at in your business right now, and where you want to be in the next few months.

And if you need some help deciding, I’ve gotcha covered!

Book a free fitting call and we can talk things through.

badass beauty boss academy

The Badass Beauty Boss Academy is a membership program where I give (and teach) you virtually everything you need to market your business. I’m talking templates, social media resources, online courses and more.

It’s like having a full-time marketing team working for you every month for less than the cost of a new makeup brush!

*Great if you’re just starting out or don’t have much of a budget for marketing yet.


Intensives and audits are personalized deep-dives into your business. We will work together one-on-one and I’ll give you my honest, expert perspective on your current marketing efforts and strategies.

I’ll share with you the tactics that are working best right now and we will create a custom roadmap for your business that lays out a detailed marketing plan for the next 6-9 months.

*Great for those ready for more individualized help with their marketing.

digital Marketing Agency

The Badass Beauty Boss Digital Marketing Agency provides top-notch, done-for-you marketing services for the beauty industry.

We help you get your internet marketing right so you can focus on doing what you love – while increasing your sales and growing your business.

*Great for businesses that have a marketing budget and are ready to hand off their marketing to an expert team who can get them results.

“I can’t thank Christen enough for all she has done for my business. Since working with her, I have not only doubled my social media following and started growing my email list, but I was also able to finally turn a profit in my business – before, I had only been breaking even. If you have the chance to work with her, you should definitely do it!”

Holli Smith

Hair Stylist + Former Owner of The Posh Princess

Let’s be real for a second…

Does the thought of coming up with a marketing plan for your business (one that actually works and gets clients in your door), designing the web pages, writing the copy, figuring out the tech that makes everything work together AND mapping out a way to automate your system:

overwhelmed by marketing




(Don’t worry, most people answer A + B)

then get the help you need today…

that’s what I’m here for!

need help figuring out where to start when it comes to marketing your business?

Book a free fitting call with me and let’s work through your options together!